Friendly Fire Music works with a collection of musicians, DJs and artists united by their mission to push uplifting positive reggae music. Based in Birmingham, FFM is a record label, recording studio, artist booking and dubplate service run by producer, DJ and guitarist Robin Giorno aka Robi Don. FFM’s incredible sound system Jam Jah Sound is responsible for the longest lasting weekly reggae linkup in the UK, Jam Jah Mondays.
It’s Friendly Fire Band are purveyors of Birmingham’s finest roots music, and also happen to be Shambala’s very own reggae house band. They have performed on countless occasions on our fields, and are the cats behind the awesome Roots Yard!