ADVERTS IN UTOPIA: OUR FIRST CORPORATE PARTNER…

EDIT: THIS WAS POSTED ON 1st APRIL 2017… MEANING IT’S A LOAD OF NONSENSE. IN RETROSPECT, WE WERE WAY AHEAD OF THE CURVE WHEN IT CAME TO ‘CAMBRIDGE ANALYTICUS’ 

We’ve always pledged to keep Shambala a place 100% free of brand sponsorship and corporate influence, but that was before we were paid a little visit by some really persuasive chaps in very nice suits, from a small, family-run business called Cambridge Analyticus.

They invite you to step inside a brand new venue, The Data Mine, accept some cookies (yum!), tick some boxes, strip yourself of all personal freedom (how liberating!) and get stuck into some totally immersive data enhancement and audience segmentation techniques, which then provide us with something fun called behavioral microtargeting. Before you know it, we’ll know you better than you know yourself. It’s going to be a whole heap of giggles, and not at all terrifying – who need privacy anyway? We’re all friends here. Find out more here.*

*By entering the data mine, festival-goers are consenting to hand over all personal data to the Shambala Corporation & Cambridge Analyticus indefinitely. All data harvested will become legal property of Shambala Corporation & Cambridge Analyticus from this point onwards – including but not limited to; happy memories, personality quirks and any/all orginal thoughts.

YOU’D BE A FOOL TO MISS THIS YEAR’S FESTIVAL – BOOK YOUR TICKETS HERE.